Does that mean putting on a monkey suit to attract attention? Of course not.

Or maybe Yes.

Guerrilla Marketing has been championed in recent years by Jay Conrad Levinson, who’s written a series of books on the subject. The name simply implies means by which you can implement marketing ideas through low-cost, non-traditional methods.

True story: when I was Advertising Manager at Royal Insurance, I received an unusual delivery one day. When I opened the box, inside was one of those plastic foot models you see in a shoe or department store. This “foot“ was wearing a sneaker and a note attached from a local ad agency which said, in essence, “Now that we’ve got our foot in the door let’s set up a meeting to discuss how the (name) Ad Agency can assist you and Royal Insurance in your marketing endeavors”

Well, I thought it was brilliant, and invited the guy in post-haste. How can you not respond to something like that?

Here are some other ideas:

The trend of outsourcing inbound and outbound contact centers the past few years have become a billion dollar industry, the main issue here however are the growing acceptance by companies to move their outsourced contact center offshore. The large numbers of Filipino English speaking personnel, Indian technical expertise, and very low cost Chinese labor have proven to be a worthwhile management decision for a lot of industries.

There is no need to discuss the advantages of outsourcing contact centers when even the government itself has begun outsourcing a lot of their public service lines to outsourcing companies. The main discussion right now is how to manage the cost of the outsourcing business on the technology side in the meantime maintain the level of quality control level on the personnel side.

Language: The Key that Opens or Closes that Important Door

What prevents people from using their native language or secondary languages confidently comes down to seven traps that most people fall into.

Language is one of the things that sets us apart as beings, one of the things that essentially defines us as humans. When language is used well it can elicit very deep feeling in others, motivate others to action and define the nature of our relationships. Sometimes in poetry the juxtaposition of two words or a certain phrase can bring tears to the eyes, call up a whole host of imagery and move us deeply. We have seen language recently used in the politics of persuasion, used for good or ill - depending on your viewpoint.

“At that moment when our eyes are locked in silent communication, we are, in essence, touching.” -Debbie Bailey

Besides touch (not really an option in a presentation setting), eye contact is the most powerful and personal of all of presentation delivery cues. When you look an audience member in the eyes, for those few seconds, you are talking directly to him/her.

Natural disasters come in many shapes. From the incomprehensible carnage of last weekend’s tsunami in the Indian Ocean, to hurricanes and typhoons, to tornadoes and drought, our world deals with the horror of disaster as a normal part of our lives. Throw in a bit of human influence through wars, terrorism, or the threat of weapons of mass destruction, and our need to deal with and overcome calamity almost becomes routine.