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Marcia Yudkin
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| Marcia Yudkin: Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming company, Named At Last, which brainstorms new company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com
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5 free articles by Marcia Yudkin in 1 category:Marketing
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If you’ve been charged with coming up with a new company name or new product name and not given a budget, you might be tempted to use no-cost or low-cost name generators to brainstorm candidates for you. Here are links to three such programs:
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As the sponsor of a Name-This-Company Contest, I’ve been watching suggestions come in by the dozens every day. Unfortunately, the great majority of names submitted so far do not pass “go.“ A good company name is not only catchy and evocative, but also pronounceable, spellable and not likely to backfire because of unsavory associations.
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An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three days later, he received the kind of letter business owners dread: a cease-and-desist request from the lawyer for a company that said the name of the new venture infringed on their trademark. Ouch!
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Every year, the ceremony for the Webby Awards - the online equivalent to Oscars and Grammies - gets extensive publicity at least partly because of a quirky rule regarding acceptance speeches. Winners coming up to the podium to accept their awards may speak just five words.
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It's surely happened to you, too: You call someone back from a telephone message, not sure who they are or what they want, and what the receptionist recites upon answering comes off as a complete blur. It doesn't even separate into words.
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