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Karon Thackston
Karon Thackston is a professional copywriter with over 20 years of success. If you're tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques, or if you need an up-to-date directory filled with the best ways to learn copywriting, then visit Karon's directory at http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available.
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1 free article by Karon Thackston in 1 category:
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“Super Verbs” Really Move Your Copy

By Karon Thackston | Published 11/28/2005 | Copywriting | Unrated
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.
 
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