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Scott Buresh
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| Scott Buresh is managing partner of Medium Blue Search Engine Marketing (www.mediumblue.com). His articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, and Search Engine Guide. He also contributed to Building Your Business with Google For Dummies (Wiley, 2004). Medium Blue is an Atlanta search engine optimization company whose clients include DuPont and Boston Scientific.
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What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):
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Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing-
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