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 »  Home  »  View Authors  »  Alan Sharpe
Alan Sharpe
Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Learn more about his services and sign up for free weekly tips like this at www.sharpecopy.com.
© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
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2 free articles by Alan Sharpe in 1 category:
Marketing
 
 

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Postcard Direct Mail Marketing Works (Here’s Why)

By Alan Sharpe | Published 11/28/2005 | Marketing | Unrated
Used the right way and with the right audience, postcards often outperform their mailbox “competitors� in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here’s why postcards are so effective.
 full article    printer version

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How to Convey Trustworthiness in a Sales Letter

By Alan Sharpe | Published 11/28/2005 | Marketing | Unrated
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, “The Age of Skepticism.”
 full article    printer version
 
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