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 »  Home  »  View Authors  »  Beth Brodovsky
Beth Brodovsky
Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure. Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses. For more information contact Beth at bsb@iriscreative.com or 610-567-2799.
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1 free article by Beth Brodovsky in 1 category:
Computers & Internet
 
 

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The Language of Color

By Beth Brodovsky | Published 11/28/2005 | Computers & Internet | Unrated
In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you want it is critical to staying on budget.

Of the many color models available, there are really only three in which you need any fluency: CMYK, PMS and RGB.

CMYK Color

This acronym stands for cyan, magenta, yellow and black. CMYK is also known as process color, full color, 4 color, and 4c. The colors are versions of the primary colors, blue, red, yellow and black. They create full color images like you would see in a magazine. Choose CMYK when you need life-like, realistic color, more than two colors, have a large press run, or are printing only on your office printer.

What you need to know:

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