I figured that Heelys had the best description of their own product, so I decided not to re-invent the wheel and copied it verbatim.

Fortunately, or maybe not, Heelys’ positioning in the market has made them the “Scotch Tape“ of the wheel in the heel industry. Customers interchangeably use the term “Scotch Tape“ for adhesive tape and Heelys for every shoe with a wheel in the heel.

Prior to our discussion proper, I must point out that I am impartial to genuine Heelys or third world knock-outs. Hence, we shall use the term Heelys generically.

The widespread sales of Heelys have spanned from South Africa to China. In every large city, we see children whizzing by in the trademark “Crocodile Mouth“ stance. It looks something like this > ; a toppled over “V“ on one tip. The other reason I call it the “Crocodile Mouth“ stance is when an incoming kid cannot stop in time! I assure you - your abdomen feels exactly like it has been gorged by a crocodile!

Unfortunately, the real high risk victims are our little children. They can look forward to the following problems after prolonged use:

1) Neck & Upper Back Injury