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Otilia Otlacan
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| Otilia Otlacan: Otilia is a certified eMarketing professional, currently working as independent consultant. She developed and teach her own online course in Principles of eMarketing http://class.universalclass.com/emarketing and is also a volunteer Economics teacher. Contact Otilia through http://www.TeaWithEdge.com her Marketing and eMarketing articles portal. |
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Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)
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This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.
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We all know that nothing runs without a plan, and a plan cannot run without having its objectives set.
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I. Summary of a marketing plan
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The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?"
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Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
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