To win this war there are things the webmaster must do, and things the webmaster must not do, should he stand a chance in winning the war and claiming a position on the top 20 results of Google.

There are many things a webmaster must do to take the edge of Googlebot. First and foremost, create the website. Let it be something unique, or better than the rest. Add pages on top of pages of content. You could put articles, information, anything. With one exception. It MUST be relevant to your website. After you have about 10 pages worth of content, get some links to your site. Submit to directories, loads of them. Try to submit to directories without a reciporical link requirenment. Also use word-of-mouth advertising to get a view visitors. As soon as you have some links, some visitors, and loads of content, hit your view visitors with a boom. Offer rewards for who could refer the most members, or who could submit the most articles, or anything to promote your site. Also remember to squeese in possible keywords in your content, and DO NOT forget meta tags, they are the key to SEO.

You may have noticed, I never mentioned when to submit your site to Google, that's the thing, don't. If google picks up your site before you submit it, you get a way better rank.

Now you have come up with a very good SEO website. Now you need to make sure not to blow it. Whatever you do, DON'T:

1: Have link exchanges with non-relevant sites, this will hurt you.

2: Do not cheat. Cheating is placing "invisible" keywords on your site. (white text on white background) Googlebot picks it up, and boom, no more rank on Google.

3: If you find the need to submit your site, do it, ONCE. If you submit twice then, say goodbye to your rank.

That's all and good luck with the SEO. With this, good keywords, and minimal compition, you will get within the top 20 of Google.