The first thing to consider is what you want to sell. Looking over your items, would it be better to sell them off one item at a time, or to sell a bulk lot at some discount from the individual cost of the items. Another thing to consider is if you want to use the buy it now option. This allows someone to pay a preset price for the item, if there have not been any other bids, and avoid the auction proceedings. If you have multiple items, do you want to spend the cost for multiple listings, or do a dutch auction, where there are multiple items that are sold for a set bid price? This allows multiple people to get the items from the same auction.

The next thing to look at is who is offering the same items that you are. Searching for items brings up a listing, and this allows you to see what type of descriptions and advertisements get the bids, and which ones do not work. This will allow you to make sure that your descriptions are written to make the most of the space available.

Looking into how many people are offering items similar to yours also helps when deciding how to market your items. Consideration needs to be made to starting bid range, how much the winning bids were, and how the items were offered. Looking into these things allows you to price your items low enough to get bids, but still high enough to prevent losing money.