offline over your lifetime. You've read excellent ads
that made you buy right away, and some that may
have had a decent product, but had a poor ad copy that
turned you away.

Now that your in business for yourself, you've probably
written some of your own ads. Did some of them work?
Or did some of them bomb?

The key is to keep changing and testing your ad copy. Don't
just write one and then stop. You don't have to have a college
degree in copy writing, but it's important to learn from
the mistakes and never give up.

Please keep in mind that not all of the ad copy mistakes
listed below will apply to each and every ad you write. It's
a list you can reference for future use.

Ad copy mistakes that you can learn from:

- no compelling headline
- no believable testimonials
- no sub-headlines
- no attractive benefits
- no features
- no strong guarantees
- no asking or answering questions
- no proof of benefits offered
- no contact information for questions
- no endorsements
- no conversational writing
- sentences that are too long
- no deadline to order
- no free trials/samples
- spelling mistakes
- grammar mistakes
- text that is too light
- background on Web site too dark
- ad copy doesn't blend together
- no breaks in ad copy
- no bullets
- ad copy in all CAPS
- few ordering options
- no visual aids
- no comparison to competition
- no reminding of benefits or deadlines
- no information about your business
- no appealing adjectives
- no appealing phrases
- text that is too large
- text that is too small
- no emotional appeal
- paragraphs that are too large
- no story telling
- no underlining or bolding of keywords
- ad copy that is too short
- ad copy that is too long
- no facts or case studies
- hard to understand jargon
- no free bonuses
- price is too low
- price is too high

Take one of your current ads and compare it to the list
right now. Remember, your ad copy could make or break your sales.

About the Author: Fran McClough helps network marketers grow
their businesses by understanding marketing. She is the author
of the mini-series entitled, "The Amazing Secret of 4 Desperate
Networkers." The funny mini-series, which was inspired by true
events, takes a behind the scenes look at "making it" in the
real world of network marketing & MLM.

To see the mini-series, go to http://www.DesperateNetworkers.com.
© Copyright 2005 Fran McClough.