Be Dependable
* Deliver what you promise and promise only what you can deliver. Report delays immediately. * Be on time. Leave early for appointments. Set realistic deadlines allowing for the unexpected. * Show courtesy by returning phone calls. * Be predictable. Use self control: anger repels and scares others.

Listen
* Show interest and respect by paying attention to what the other person is saying. * Ask questions. Then make it easy to answer them. * Accept the other person's ideas as valid, even if you disagree. Avoid listening through filters of what you want to hear. * Be open to new ideas. Realize that you could always know more.

Be Honest
* Tell the truth. Lies demean the teller more than they fool the listener. * Act with integrity. Make decisions as if you had to deal with all of the consequences, treat others with respect, and choose actions that add value for everyone.

Provide Data
* Tell stories that show past achievements. Quote compliments. * Collect data. Keep a victory file of successes, testimonial letters, and other good news. If necessary, ask for testimonials, references, and compliments. * Create data. Plan good deeds that lead to complimentary stories.

Take the High Road
* Help others perform at their best. Give without expecting a return favor. * Do good things because that makes the world a better place. * Show courage during uncertainty. * Seek the good in others. * Trust others, because this shows that you expect to be trusted.