What at first appears to be a bargain may not be a bargain after all. Many online companies are marketing flowers that are “drop shipped” to your recipient. These flower deliveries have become known collectively as “Grower Direct.” Low prices have encouraged consumers to sample this new method of sending flowers across the country. Although, many recipients are finding out what gardeners have known for years.

When a flower is cut, water is essential for long lasting beauty. A fresh cut flower out of water is a flower dying. Gardeners have also developed techniques to further prolong the life of your flower arrangement. This step-by-step process has been adapted over the years to ensure your flowers last longer than just a couple of days. As growers began to focus on volume, florists evolved for care and handling of your flowers (i.e. processing and design.) “Grower Direct” flowers lack two important factors that improve the lifespan of your flower arrangement. The flowers are sent inside a box, often deprived of water for a period of up to 24 hours. They also bypass your local florist, whose skilled processing techniques ensure that your flowers will last longer.

Don’t second guess whether or not your flowers will arrive limp or smashed. Often these boxed deliveries sit waiting on a porch or at a reception center for hours. Flowers should be delivered in water or floral foam to ensure longevity and performance! After all, presentation is the key when expressing your sentiments with flowers. Asking your recipient to arrange their own flowers from a box may not be the impression you are looking to make. A professional florist is your best bet for a beautifully designed fresh floral gift for any occasion.