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Link Building: To Link, or Not to Link, That is the Question
http://www.lbry.com/articles/180/1/Link-Building%3A-To-Link%2C-or-Not-to-Link%2C-That-is-the-Question
Vik Tailor
-Vik Tailor is the owner of http://www.linkexchanged.com and http://www.buyadvertisingonline.com. He has been in the online advertising industry for over 4-5 years and has extensive online marketing knowledge.  
By Vik Tailor
Published on 11/28/2005
 
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for “link farms“ (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the “link building era“ over?

Link Building: To Link, or Not to Link, That is the Question