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 »  Home  »  Business & Finance  »  Marketing  »  Business Postcard Marketing: 35 Ways to Use It
Business Postcard Marketing: 35 Ways to Use It
By Alan Sharpe | Published  11/28/2005 | Marketing | Unrated
Business Postcard Marketing: 35 Ways to Use It
Alan Sharpe
Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail postcard marketing. Learn more about his services and sign up for free weekly tips like this at http://www.sharpecopy.com/newsletter 

View all articles by Alan Sharpe


1. attract new customers
2. generate leads for your sales force
3. generate traffic at your trade show booth
4. drive buyers to your website
5. strengthen relationships with your existing customers

6. secure sales appointments with qualified prospects
7. announce a special offer
8. nurture relationships with long-term prospects
9. introduce new products and services to your customers
10. persuade prospects to try your demo software CD

11. increase traffic to your retail store
12. invite clients to your event
13. persuade prospective clients to invite you onsite to conduct a needs analysis
14. announce the opening of your new business in a neighborhood
15. announce a special offer

16. win back inactive customers with a special promotion
17. publicize your new business hours
18. announce that you will be in the area on a certain date
19. show that your real estate firm has listed or sold a home in the reader’s neighbourhood
20. remind a customer that her car is due for a service

21. announce to clients that you are moving, giving your new address
22. survey your clients
23. announce the re-opening of your business after renovations are complete
24. distribute a coupon that gives the holder a discount at your store
25. announce the opening of a new location near your customers and potential customers

26. remind customers when the product that you sell (such as home heating oil) is ready to be replenished
27. send a follow-up note after sending a sales letter
28. send a thank you note
29. remind customers of a seasonal deadline for ordering
30. announce a retirement

31. capture names and addresses of potential customers by asking them to mail back your warranty card
32. keep in touch with clients with a simple “We’re thinking about you” message
33. introduce a new manager, sales person or customer service rep
34. offer a mystery gift that is redeemed by visiting your business
35. announce that you are going out of business (may it never happen!)

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