However, having experimented with the placement of Google ads and reading as much information on the subject as possible there is far more to it than just putting the ad anywhere on your web page.

Positioning of the Goole Adsense script is critical and it is a proven fact that placing the ad at the top central position of your web page directly beneath your header banner and before your body text is a prime target area. Equally enough so is placing your Google Adsense ad on the top left position of your left sidebar? Both of these can result in you gaining a higher click through rate and a better CPM figure.

Just as important as the positioning of your ad is also the way it is presented and you should not just accept the default settings. It is far better to select the background colour of the ad to match the background colour of your web site and this also applies to the ads border colour.

Pay careful attention also to the Google Adsense link colours, if possible it is far more effective to match these colours to the same colour as you use for your main body text.

As with all things on the internet you really need to experiment with your website and try various configurations but follow these few simple rules and I think you will find a marked increase in your Google income will soon appear.